Announcing the first C&C Pod! Kelly Geotsch joins us to talk MACH Alliance, commercetools, and more

Kelly Goetsch joining us on the pod with a crushable Wisconsin Brandy Old Fashioned - from Wisconsin! Photo: Brian Walker, 2024

Well, we are finally here, dropping our first episode of the C&C Podcast. We have a whopper of a first guest, none other than the venerable Kelly Geotsch. Many of you know Kelly well - he is a commerce thought-leader, multiple-time author, Chief Strategy Officer at commercetools, and co-founder and former Chair of the MACH Alliance. 

Kelly joined Bill and I on the inaugural podcast to mix up some Wisconsin Brandy Old Fashioneds, discuss the future of the MACH Alliance - including my recent article - as well as commercetools, the state of the commerce platform market, and much more. I know many of you will find our discussion about my recent article on the MACH Alliance very interesting. 

Thanks to Kelly for jumping on and being our first guest as we work out the kinks on the C&C pod, but I do think it turned out great. For the spec on a Wisconsin Brandy Old Fashioned we discuss on the show, see below.

Cheers! And do let us know what you think of the podcast. 

---

---

A Wisconsin Brandy Old Fashioned. Delicous and crushable. Photo: Brian Walker, 2024

Wisconsin Brandy Old Fashioned Cocktail Spec: 

Single serving:

2 oz (~ ml) - Brandy (Korbel recommended)

1-2 oz (~ ml) - Lemon-lime soda, sour soda, and/or seltzer

2 dashes - Angostura bitters

1-3 - Sugar Cubes

1 - Orange wedge 

1 - Cocktail cherry

The process:

Place the sugar cube(s) in the bottom of an Old Fashioned or rocks glass. Dash the bitters on top of the sugar cube, then add the orange wedge and cherry in the glass. Muddle the sugar, bitters, orange, and cherry - being sure to muddle the orange peel to express the oils - muddle until the mixture becomes a slushy, grainy mix (~5-6 crushes with the muddler should do it). Add the brandy, giving the glass a swirl before you add ice and top with the lemon-lime soda, sour soda, and/or seltzer water. (Preparation time: 5 minutes)

Notes:

1. “Sour soda” refers to tart sodas like Squirt, which is in my book the way to go in a Wisconsin Brandy Old Fashioned.

---

---

If you are interested in being a guest on the C&C Pod, or have a guest suggestion, please reach out.

If you are looking for Brian online, you can find him here, here, and here. And find Bill here and here. 

Be well, be safe, and here is to good business! Cheers! - Brian & Bill

---

Cocktails & Commerce™ is a wholly owned subsidiary of StrategyēM, LLC.