Issue №24 - C&C has entered a cocktail competition with intentions to win! As we sip on that, contemplating the international accolades to come, we reflect on what we took away from Shoptalk.
"Meanwhile, AI is not a feature or a capability and vendors should rather focus on business outcomes enabled or enhanced by AI. It can be hard to stem the tide of these marketing trends that come and go like tides - or to maintain the meaningfulness of terms like ‘composability’ or ‘omnichannel’ once everyone adopts them."
I've been saying the same thing since the beginning of this so-called AI hype cycle: it's all a flash in the marketing pan because it's not the product, or even a feature. It's an enabler. Composability suffers the same comparisons – and in the CMS/DXP category, this is reaching epic noise levels as both headless solutions and traditional "monolithic" platforms race to the middle with their composable mantras. Hard to pick winners when it all starts sounding the same, but the real loser is the buyer, who has to decipher value from a confusing morass of signals.
Thanks for your keen reporting from Shoptalk (spot on with that voluminous chlorine-meets-booze-drenched smell that greets you in every casino lobby), and great insight regarding the market dynamics relative to a lack of "lead dogs" in the sled race. That narrowing you refer to is indeed occurring.
I know the MACH Alliance speed dating was fairly packed - I wonder how you might see the organization evolving to countermand the albatross of a "marketing alliance" mantle (and please ignore my role as a member of its Industry Executive Board).
Once again, no melba toast on this plate. Thanks for keeping your Vegas-style buffet open for business. Oh, and best of luck on the cocktail competition – I hope it stands a Bonaparte.
Matt, thanks for another thoughtful comment. I’ve been thinking about a perspective on MACH for sometime.
Looking forward to your perspective (once birthed). Thanks again for the excellent writing and insight you and Bill are providing.
Aperol-infused "inspritzation" I suppose?
"Meanwhile, AI is not a feature or a capability and vendors should rather focus on business outcomes enabled or enhanced by AI. It can be hard to stem the tide of these marketing trends that come and go like tides - or to maintain the meaningfulness of terms like ‘composability’ or ‘omnichannel’ once everyone adopts them."
I've been saying the same thing since the beginning of this so-called AI hype cycle: it's all a flash in the marketing pan because it's not the product, or even a feature. It's an enabler. Composability suffers the same comparisons – and in the CMS/DXP category, this is reaching epic noise levels as both headless solutions and traditional "monolithic" platforms race to the middle with their composable mantras. Hard to pick winners when it all starts sounding the same, but the real loser is the buyer, who has to decipher value from a confusing morass of signals.
Thanks for your keen reporting from Shoptalk (spot on with that voluminous chlorine-meets-booze-drenched smell that greets you in every casino lobby), and great insight regarding the market dynamics relative to a lack of "lead dogs" in the sled race. That narrowing you refer to is indeed occurring.
I know the MACH Alliance speed dating was fairly packed - I wonder how you might see the organization evolving to countermand the albatross of a "marketing alliance" mantle (and please ignore my role as a member of its Industry Executive Board).
Once again, no melba toast on this plate. Thanks for keeping your Vegas-style buffet open for business. Oh, and best of luck on the cocktail competition – I hope it stands a Bonaparte.