Issue №28 - How retailers and brands must step up their digital experiences in stores and across all channels, with a great low-ABV cocktail to pair with it - the Second Serve.
My sherry amou... no chocolate-covered candy hearts to give away? I guess not – especially when consumers are breaking up with brands so easily (not even a text, my love?). Totally agree: loyalty and patience are as fleeting as Danny and Sandy's summer fling, and strong consumer relationships is the right course, but a challenging one.
I also agree that more immersive, in-store digital frontiers are continuing to earn engagement, but this isn't new. I ran a conference with the head of DX for Home Depot a few years back (pre-pandemic), and their use of AR to visualize furniture on a consumer's patio had a measurable impact on their home furnishings department. I don't know how that's continuing to pay out, but the ambition and technology are in the right place for reinforcing the physical channels of retail.
My sherry amou... no chocolate-covered candy hearts to give away? I guess not – especially when consumers are breaking up with brands so easily (not even a text, my love?). Totally agree: loyalty and patience are as fleeting as Danny and Sandy's summer fling, and strong consumer relationships is the right course, but a challenging one.
I also agree that more immersive, in-store digital frontiers are continuing to earn engagement, but this isn't new. I ran a conference with the head of DX for Home Depot a few years back (pre-pandemic), and their use of AR to visualize furniture on a consumer's patio had a measurable impact on their home furnishings department. I don't know how that's continuing to pay out, but the ambition and technology are in the right place for reinforcing the physical channels of retail.
Great read as always, gents.